In the late 1950s, communist Yugoslavia began to open up to western tourists. For this, the Palace Hotel in Portorož was awakened from its long slumber. In 1959 offers that would be described today as bargain or get-to-know holidays were made there to travellers. Tourists from the lower middle class, who could not even afford a mid-range hotel elsewhere, immersed themselves in the atmosphere of this palatial hotel dating from 1911, which seemed not even to have been aired since the days of the Habsburg monarchy. In the 1960s, mass tourism to Yugoslavia began, and reached Portorož in the north of the Istria peninsula. The Palace Hotel now underwent intensive commercial use, and appeared in the travel brochures of that time as the landmark of Portorož. The building survived these years, and was finally restored to its original purpose as a luxury hotel by the Kempinsky hotel group.