On 6 April 2018 three proposals were presented at VR Bank Südpfalz in Landau/Pfalz to demonstrate an option of how, through art, the rooms of an office building can be individualised and at the same time be meaningful as part of a whole. All three proposals are based on the corporate design of the VR Banks and unfold its aesthetic potential. The presentation was a further step in cooperation with the VR Bank Südpfalz.
Proposal 3 employs the original contour of the VR Bank symbol as a building block for the genesis of the image. Specific solutions that lend individuality to the separate offices are derived from a central visual motif. The idea of the whole is the formal principle in each case. (On this concept also see: Report 12/2016, Report 14/2016, Report 03/2018, Report 04/2018, Report 11/2018, Report 25/2018, Report 26/2018, Report 27/2018 and Report 28/2018.)
and its spatial
interpretation
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from the trademark
to the image grid
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of the grid
to a visual solution
in the office
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of offices
by means of various
visual solutions
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of one storey
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of the whole building
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combine to form
one overall image
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of the lobby from
the ground floor
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of the lobby
from the third floor
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